Top 5 YouTube marketing tips

Top 5 YouTube marketing tips

Posted on: 17 Oct, 2021

In today's era full of content, videos are the secret sauce of success. And the leading video content platform to this day is YouTube.

This is why more than 80 web users out of 100 watches videos from YouTube. And that makes YouTube a perfect platform to market your product, service, or business. But how do you harness the power of YouTube and elevate your marketing strategy to a whole new level? This is exactly what we're going to talk about today and much more. So, without any further ado, let us dive right in.


Create videos with the intent


One of the biggest YouTube marketing strategies is to create content with a clear objective in mind. Although just for fun content can do a whole lot for your brand, content with intent is seen to have a better success rate.

Here is the type of videos that quickly catches the eye of your potential customers and get them hooked on your videos.

  • 1. How-to and educational video.
  • 2. Podcasts with industry leaders.
  • 3. Case studies.
  • 4. Product demonstrations and showcase videos.
  • 5. Product reviews.

Limit videos under 10 minutes


With the recent updates, we have seen a higher success rate of videos in under 10 minutes. 10 minutes should be sufficient enough to explain and elaborate on what you are trying to do. If you think your intentions are not covered in this timeline, then you should think about making separate videos on the topic.

Short, interesting, and informative is the key to getting more watch time on your YouTube videos and get a greater reach of audiences.


Targeted audience


Throwing a stone and hoping it will hit the bulls’ eye is not a good marketing strategy. When it comes to YouTube, you need to make sure you have a loyal customer base. And to do that, you need to research your targeted audience, know what they prefer and what they are looking for.

Only then you can cook the recipe for success. Some of the best ways to do customer research are,

  • 1. Go through your customer feedback and read what they want.
  • 2. Focus groups.
  • 3. Social media monitoring.
  • 4. Demographic and behavioral data research.

Be on schedule


After you have a loyal customer base, you need to establish a schedule for consistent publishing. Both the platform and your audience expect your video at a consistent schedule. YouTube algorithm also tends to favor the channels that post videos regularly regardless of the size of their subscriber.


Invest in YouTube SEO


At this moment, YouTube is the second biggest search engine in the world. And for that reason, you need to invest in YouTube SEO for the implementation of a good marketing strategy.

Some of the most impactful parts of your YouTube SEO should be,

  • 1. Optimized video title.
  • 2. Keyword optimization on the description.
  • 3. Meta tags.
  • 4. Eye-catching thumbnails.
  • 5. Category optimizations.

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